Our Aim
Our aim is providing high quality apparel and the get rid of the 'men' and 'women' collections and bring more unisex clothing. Clothing that aren't defined by gender but rather worn by just people. Clothes that no longer make you feel judged or separated but ones that bring comfort & style to the streets and your everyday wear.
Representation of Authenticity & Equality.
As a kid, I grew up around people who was always real! Everything they did was purposely and purposefully. I had two older brothers who was always in the latest trends, most time they even created their own trends of fashion. One brother was all about his shoes, and the other brother was into what he wore and how he smelled. Then there was me… secretly wearing everything they bought. One day my brother told me “stop wearing my sh*t. Get your own”. From that day, I realized that I was into streetwear fashion because I was able to express myself through the clothes I wear.
People judged me for what I wore daily. But they didn’t realize that it was a part of expressing myself freely and being true to who I am. I didn’t want to be the ballerina my mom wanted me to be or worn the dresses my mother bought me. I never had a father to tell me social norms or his expectations of a woman. I just had my grandfather tell me “Every spoil is a style” and my brothers as inspiration to being myself, clean and simple.
So, during the Covid-19 pandemic I decide to bring a clothing brand that has no judgement. A brand that allows you to be the authentic you. A brand that is committed to expressing the equal rights in fashion with top quality apparel. I decided to be different and bring unisex brand to streetwear fashion. Clothes that aren’t defined by gender but rather worn by just people.